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About Shiels

Founded in 1945, Shiels is an innovative Australian jeweller with stores in - SA, QLDWA and NSW (don’t sweat, everyone else can still access our amazing range online).

Founded by Jack Shiels, Mr Shiels and his wife ran the family-owned company from Adelaide, South Australia, for over 32 years. In 1977 his company was sold to Albert Bensimon (yes – no hoo-haa) and his wife, Nyra.

Originally, Mr Shiels sold jewellery and giftware, Albert and Nyra quickly expanded the selection to include more precious jewellery, including gold, silver and diamonds. Their dream was to establish a reputation for quality, value and range; especially in diamonds and with a lot of hard work they achieved it - and boy – did they achieve it.

From one store in Adelaide, Shiels has expanded into major shopping centres in metropolitan Adelaide, Perth, Brisbane and Sydney, and has become a leading online jewellery retailer in Australia and beyond.

In 2011, we launched our online store to provide you with a more personalised service that also showcases our product innovation and flawlessly cut diamonds. Since then, Shiels has become a global brand with strong relationships across the world, including North America, Europe and parts of Asia whilst still maintaining a family-owned feel. 

We pride ourselves on providing an extensive range of jewellery that embodies passion, gratitude and commitment. Selecting only the best precious stones from around the world, each one of our jewellery pieces is designed and created for you to express your individuality.

In 2013, Mr and Mrs HooHaa’s son, Toby, took over the reins as Managing Director and is committed to offering expertly crafted jewellery for the best price. Following on from the work of his parents, Toby aims for endless improvement to enrich our customers’ experience; this ensures you always receive the latest styles from around the world and the perfect diamonds for today, tomorrow and for the years to come.

Toby Bensimon

In 2020, Toby took his love for watches to the next level and launched a dedicated watch website called Watch Depot. It is a trusted online store dedicated to watches for men and women. It all started with a passion for watches, and a mission to provide top brands at top deals!

With a desire to provide our customers with innovative design, the Shiels in-house expert jewellery hunters scour the globe for the latest and most beautifully crafted designs that you won’t find elsewhere, and you’ll no doubt, adore.

We offer unique pieces that are refined, easy to wear, and bring everyone the utmost satisfaction. Our prices are so competitive they enable us to maintain our reputation as the leading Australian owned jewellery retailer and the perfect destination for any engagement ring. We are not known as the home of the 1-carat diamond for nothing!

Whether it’s a shimmering diamond ring, a beautiful 9 Carat gold necklace or a chic silver pair of stylish earrings, we have something for everyone.

In the words of our Managing Director, “Seeing a customer’s face light up when they try on one of our diamond rings, really confirms why we work as hard as we do in finding only the best jewellery for our customers. It makes all the long hours completely worth it.”  - Toby Bensimon.

Shiels Jewellers operates on Kaurna Country. We acknowledge the Kaurna people as the Traditional Custodians of the Adelaide region and pay our respects to Kaurna Elders past and present.

Shop the Shiels range of jewellery today. 


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